@ Cal Masso, Tarragona, Spain, Organized by L&B Comunicació.
With the participation of top professionals from the contemporary art world, the proposal intends to get to know and bring to awareness, through the methods and structures of current business, the new emerging markets of art collecting.
David García Torres: Director of the Master of Art Collecting (UB).
Lourdes Fernández: Director of ARCO (Contemporary Art Fair of Madrid).
Macu Morán: Manager of artnet Spain and founder of VideoArtWorld (Virtual Fairs platforms).
Aurora Zubillaga: Director of Sotheby’s Barcelona (Art auction)
Cecilia Lobel: Director of L&B Contemporary Art (Consulting and Art selling)
Collectors round table
With the participation of top professionals from the contemporary art world, the proposal intends to get to know and bring to awareness, through the methods and structures of current business, the new emerging markets of art collecting. Proposing art as a source of inversion and business in the sense of expansion, the conferences hope to clear up, debate, and define current means of commercialization.
- Define the formulas of traditional trade: fairs, auction, galleries and merchants.
- Propose and bring to light the E-commerce or virtual market of art (ex. artnet, VideoArtWorld,..)
- Debate the strong irruption in the market of eastern artists.
- Clear up the importance of assessment at the moment of inversion in works of consolidated artists or future artists.
- Propose to private business the option of sponsorship and patronage as possible means of acquiring art pieces.
Inside an economy of credit and consumption, the conferences hope to recuperate and update the role of private business in the promotion of contemporary art, approaching them to traditional trade systems as well as to new methods of virtual purchasing. Having present the importance in a modern economy the investments on added value, conferences will present the art business as a sector able to intensify the economic tissue in a particular area, providing new growth resources.
In order to find the support of the administration into this economy, we recuperate art as a natural resource of economic value: an international trade good for the promotion of the national economy abroad. With the social compromise of medium and large businesses, a commercial platform of patronage and sponsorship will create a dynamic for the internationalization of the economy, investing in the divulgation and promotion of art and culture contemporarily.
With the intention of establishing a debate on the relationship between art and the business market, the Centro de Arte Cal Masso de Reus and the cultural services enterprise L&B art+communication, propose a series of conferences and speeches in ordert to develope the knowledge towards art collecting and the reality of current art. Through means of the contrasted vision of various professionals in the art world, the hope is to deepen in the figure of collecting art – public and private – responding to practical aspects that affect nowadays reality.
The main objective of the conferences is giving a place for experts to increase everyone knowledge on the different disciplines of the art world: gallery owners, emerging collectors, museum curators, patronage, cultural managers, journalists, critics, art lovers, investors… With this intention the following experts have been invited:
14-10. 19:00 hs: ART COLLECTING: A STATE OF THE QUESTION
DAVID G. TORRES: Director of the Master of Art Collecting (UB). Art critic and independent curator. Common contributor of El Mundo’s “El Cultural” and “Art Press”. Co-director of ADesk Magazine. Bulletin of CASM Chief Editor. Author of many articles and monographics, he has curated exhibitions in the Fundación La Caixa of Barcelona, La Fundación Miró, and Palais de Tokyo in Paris, the MACRO of Rome, the Museum of Art of Reikjavij, etc.
28-10. 18:30 hs: THE ART MARKET: THE ROLE OF INTERNATIONAL FAIRS AND THE VIRTUAL MARKET REVOLUTION
LOURDES FERNANDEZ: Director of ARCO, Contemporary Art Fair of Madrid.
MACU MORAN: Manager of artnet Spain (the most powerful website of the art market worldwide, promoter of e-commerce in today’s art market globalization). Founder of Videoartwold (new media market) and independent critic and curator.
04-11. 19:00 hs: AN EXPANDING ART MARKET: AUCTIONS AND NOVELTY OF CHINESE ART
AURORA ZUBILLAGA: Director of Sotheby’s Barcelona
CECILIA LOBEL: Director of services company L&B art+comunicació and L&B contemporary art consulting. Independent curator. She has worked in art centers such the Museum Peggy Guggenheim de Venice, Venice’s Biennial, Fundación La Caixa and The Red Mansión Foundation in London, specialized center of contemporary Chinese art
18-11. 19:00 hs: PUBLIC AND PRIVATE ART COLLECTORS: COLLECTORS ROUND TABLE